Now we are taking Nordvall’s popular Label Academy to the next level with a day dedicated to digital printing and all the creative possibilities the technology offers! Whether you have attended our Label Academy before or not, May 8th offers a fresh agenda packed with knowledge exchange, inspiring guest speakers and success stories.
We will meet in Malmö at High Court for a inspiring day together, register today!
09.30 Check-in & breakfast mingle
The day will kick off with a breakfast mingle. A light breakfast, coffee and tea will be served. Here you will have the chance to get to know other participants, Nordvall’s employees and guest speakers.
10.00 Welcome!
Patrik Jenemark, Nordvalls CEO greets everyone!
10.15 Guest speaker: Thomas Kolster
Winning with value over values
Kolster shares how brands stay relevant and drive change in a market where purpose is becoming mainstream. Learn Kolster’s Arrow-model readying brands for a post-purpose reality where people no longer are buying your values, but who brands can help them become such as healthier or more climate conscious. When brands help people change, they become meaningful and authentic.
11.15 Increase ROI with digital print
Accelerate ROI through the combination of digital printing and personalized marketing campaigns, while minimizing the time from idea to launched product.
11.45 Panel - Viktor Konya, Mondelez
Viktor Konya, Head of Marketing Strategy, Mondelez Europe who have worked with brands such as Stimorol, Milka, Toblerone, Cadbury. Discussing how HP’s Brands Innovation platform has unlocked exponential business impact to brands via digital printed experiences, panel to be hosted by Jose Gorbea.
12.00 Lunch
12.45 Nordvalls customer case
Panel with Nordvalls customers hosted by Liselott Widerström
13.00 Winning in sustainability
Carl Magnus Bergenstierna – Do you want to know where a label’s climate footprint actually comes from – and how you can reduce it? Together with HP’s Carlos Lahoz, they will review sustainable label materials in combination with digital printing technology.
13.30 Supply chain digitization
Learn how to enable in your organization an effective packaging supply chain transformation to enable profitable growth via sustainable, resilient and agile supply chains. Presented by Abel Sanchez
14.00 Personalized creativity
Discover how to increase consumer engagement with your brand by creating personalized packaging or storytelling campaigns at scale, as well as the services that will bring these ideas to market in just one month!
14.30 Coffee break
14.45 Creative workshop
Believe it or not, in this mini-workshop session, we will put the HP Garage into practice, going from specific challenges your brand may face to creative ideas and concepts that will help you solve them.
15.30 Summary
We summarize the day and will be happy to take your questions, we inform you about the possibility of seeing the production in action the following day, how transportation will be arranged, and information on evening activities.
15.45 Mingel on the terrace!
Round off the day with a relaxed mingle on the terrace!
Fully booked!
Label Academy 2.0 is now fully booked. Keep an eye on our website for upcoming events!
